The Rise of Meaningless Letters as Trademarks: A Threat to Trademark Integrity
A concerning trend in trademark filing is unfolding within the global Trademark Registries. Increasingly, applications composed entirely of arbitrary or meaningless letter sequences, such as “HZTLPQYKGF” or “XQMPNJDHZT” are being submitted. On the surface, these applications may seem non-threatening. However, upon a closer perusal, these marks lack phonetic coherence, semantic meaning, or cultural association. This trend raises serious questions about the purpose of trademarks, the integrity of intellectual property systems , and the broader impact on global commerce. The True Purpose of a Trademark A trademark is fundamentally a source of origin. It helps consumers distinguish the goods or services of one entity from those of another. The effectiveness of a trademark rests on its ability to be recognized, recalled, and associated with a particular source. Marks that are too abstract, obscure, or non-distinctive fail to serve this essential purpose. ...